to change direction · to shift strategy
Imagine your brilliant startup idea for selling artisanal toast isn't quite taking off. Instead of giving up, you decide to start selling gourmet avocado spreads instead! 🥑 That's a pivot! It means changing your core strategy or direction when things aren't working out, often in business or career.
Your startup's initial product isn't gaining traction. You decide to completely overhaul your business model and target a new market segment. Which English expression describes this action? A. to stick to the plan B. to pivot C. to stay the course
💡 **Why 'pivot'?** This term comes from basketball, where a player keeps one foot planted while turning the other to change direction. 🏀 In business, it means adapting your plan significantly, not just tweaking it. Think big strategic shifts! It's especially popular in the startup world. 🚀